Mutual Aid Sudan Coalition will receive $380,000 award plus reader donations and $1 million match from José Andrés and the Longer Tables Fund

Bloomberg Philanthropies will match all reader donations to the 2025 Holiday Impact Prize campaign, benefiting three honoree organizations

NEW YORK, November 22, 2025 – Nicholas Kristof, two-time Pulitzer Prize winner and New York Times columnist, announced Mutual Aid Sudan Coalition will be honored as a recipient of this year’s Holiday Impact Prize. Kristof’s annual holiday giving columns have helped bridge a philanthropic gap between readers who want to help but didn’t know how and heroic organizations that need resources but are off donors’ radars. Mutual Aid Sudan Coalition is proud to be recognized for its support to the Emergency Response Rooms (ERRs), a grassroots network of Sudanese volunteers delivering lifesaving humanitarian aid to their communities during the ongoing conflict, reaching the most affected communities where traditional aid often cannot.

“Mutual Aid Sudan Coalition is about more than aid. It's about solidarity, dignity, and trust,” said Razan Abd El Haque, founding member of Mutual Aid Sudan Coalition. “In addition to helping the ERRs provide essential services like food and clean water, your donation demonstrates confidence in the fact that local responders can best decide when, where, and how to use their resources. This approach is the future of humanitarian aid. The ERRs show us how effective aid can be when the communities impacted by crisis are trusted to make the decisions that will change their lives.”

“Sudan is facing a famine and a genocide in what the UN calls the world’s worst humanitarian crisis,” Kristof said. “The international response has largely failed, but the Emergency Response Rooms, supported by Mutual Aid Sudan Coalition, are doing something remarkable. With a grassroots approach, local volunteers deliver food, medicine, shelter, and education even in areas blocked from aid. More than 26,000 volunteers have already helped millions, showing that when communities lead, people can survive, even in the hardest conditions.”

As one of three honorees, Mutual Aid Sudan Coalition will receive an initial cash award of $380,000 plus donations from readers, who helped raise more than $17 million collectively for last year’s honorees. For the first time in the prize’s history, Bloomberg Philanthropies will generously match all reader donations to the Holiday Impact Prize campaign through January 31 to help these three remarkable organizations further their impact. In addition, José Andrés and the Longer Tables Fund will match the first $1 million donated to Mutual Aid Sudan Coalition.

“I am proud to support Mutual Aid Sudan Coalition and the frontline heroes of the Emergency Response Rooms, whose courage and leadership are saving lives even when the world is not looking,” said chef and humanitarian José Andrés. “In moments of crisis, backing community-driven solutions is how we come together to build longer tables and shine a light on the most urgent needs of our time.”

Since 2009, Kristof’s annual “holiday gift guide” in The New York Times has raised the profiles of little-known organizations making an impact on issues he covers — health, education, climate, human rights and women’s rights.

Over the past six years, his appeals have raised more than $59 million for featured nonprofits and created transformative impact for over 2.1 million people around the world who have benefited from their services.

Anyone looking to join in and make a difference can donate through January 31, 2026, by visiting KristofImpact.org. For more information, read Kristof’s 2025 holiday giving column.